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Case King = Pro Gamers Group.

Case King turns into the Pro Gamers Group with new identity & website.

Date

2021

Role

Graphic Designer, Lead UI/UX, Frontend Developer

TLDR

We helped turn Case King into Pro Gamers Group

Pro Gamers Group Profile & website.

The mega group Case King Group reformed into Pro Gamers Group in order to be able to send a clear message on who they are, and what they do.

Objectives..

Rebuild

The company needed a new foundation.

Clear communication

Introduce and bind the "new" and old organisation together.

Have fun

Just because it's corporate, doesn't mean it has to be boring.

Reimagine a profile

I was brought in to create a brand new and fresh profile that fits a tech/component/e-sports giant like CaseKing. Alongside creating a brand new profile, I also created a investor site to act as first contact surface for the new group with complementary email signatures and a general structure on how to introduce and bind together the current organisation with the "new" organisation.

Create a new profile, based on their legacy - Not looks, without loosing the bonds to their core values and culture. Create a new investor website that has is easy accessible for investors and employees alike. Since this will be a long relationship, make sure everyone is happy and having fun.

Process

This project, although on a tight schedule, ticked all the boxes on how to run a project.

For the web page, we took all the necessary steps. Sitemap > Wireframes > Design > Interactive prototype > content rework.
With the profile, well, I created dope shit, and they approved it.

Summary

The project had a very tight schedule, with a hard deadline. In order to get it done on time, we had to move fast, with short iterations to keep the ship tight.

Website is live, and the new profile is rolling out slowly internal a external.

Visit Pro Gamers Group.
Email me, since you're very impressed and have a job that I can help you with ?